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If you found this newsletter, you're probably already using AI. Just not the way that actually matters.
You’ve tried it. ChatGPT, Claude, maybe a few others. You’ve used it to draft emails, summarize documents, do quick research. It’s fine. Useful even.
But you wouldn’t trust it with a real decision. A pricing call. A hiring question. A strategic pivot. Something with actual stakes.
That’s not a you problem. That’s a positioning problem. Nobody showed you how to use it where it counts.
That’s what this newsletter is about.
What you’ll find here
Every week I write about what it actually looks like to use AI as a thinking partner while running real businesses. Not tutorials. Not prompt hacks. Not theory.
Real situations. Real decisions. Real thinking — from someone who’s been building and selling companies for thirty years and figured this out the hard way.
The three things I write about most:
Using AI for the decisions that matter — not just the tasks that are easy to delegate.
Building systems that compound — so your AI work gets more valuable every week, not more chaotic.
The thinking shifts that change everything — because the tool isn’t the problem. How you’re using it is.
Where to start
If you’re new here, the best place to begin is the free guide I sent you when you subscribed — AI as a Thinking Partner: The 3 Shifts That Change Everything. If you haven’t read it yet, go read it first. It’s the foundation everything else builds on.
Then come back here every week.
Who this is for
You’ve been at thi
s for a while. You have real businesses, real stakes, and real decisions that matter. You’re done with the basics. You want AI to work where it actually counts.
If that’s you — you’re in the right place.
— Joe